B2B, B2C, and Everything In-Between
Helping Mobil 1 meet business objectives through racing.
As one of the premier racing lubricant manufacturers, Mobil 1 has a presence in almost every level of racing worldwide. Mobil 1 has asked Exit10 to help maximize their exposure and relationships within many of the racing circles. From at-track activations, contests and videos to car dealership events and dealership integrations, we’ve helped Mobil 1 make sure they’re not only reaching customers, but also expanding their relationships with some of their biggest B-to-B customers.
Project
Golden Ticket
About Project
Rather than sponsor a single driver or race team, Mobil 1 teamed up with Toyota Racing Development for a first of its kind sponsorship—a single manufacturer across multiple racing series. To generate buzz for the announcement, each Toyota driver released a teaser video of them finding a Golden Ticket. The payoff then had all the drivers showing up at the TRD garage to discover they had a Mobil 1 wrapped vehicle waiting for them.
We carried the concept throughout the rest of the season by surprising race fans at tracks with Golden Tickets inviting them to perks such as Victory Lane access, driver meet & greets, pace car rides and more. A sizzle video was filmed and released for each activation.
Capabilities
- Ideation
- Video Production
- Social Media Strategy
Project
Dirt Giveaway
About Project
Mobil 1 tapped Exit10 to help maximize their presence at the grassroots racing level. It’s a very broad scope of work which includes designing and activating the Mobil 1 booth at races, creating and producing giveaway items, creating contests to give away new vehicles and all-expense trips to races, creating race recap videos, and working with Mobil 1 drivers to make sure they’re delivering Mobil 1’s messaging requirements.
Capabilities
- Strategy & Activation
- Social Media
- Design, Writing & Video
- Media Buying
Project
Tales from a Tundra
About Project
Toyota is one of Mobil 1’s largest customers. Mobil 1 tapped Exit10 to help create social media content which helped promote Toyota, as well as the relationship between Mobil 1 and Toyota. We created “Tales From A Tundra,” a video series featuring prominent Toyota drivers talking about racing life while driving around in a Toyota Tundra. Not only did the videos link the two brands while showcasing a Toyota vehicle, they also helped Mobil 1 promote the stores that carried Mobil 1’s Truck & SUV Motor Oil.
Capabilities
- Strategy
- Copywriting
- Video Production
- Social Media
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Exit10 is always looking for the best available talent. We might not necessarily have an immediate need or a current job listing, but we still recommend you reach out to us. We know we're only as good as our people. So if you have what it takes to succeed here, we’ll figure out a way to bring you on-board, whether we are currently hiring or not. View our current listings below, typically up-to-date.
Exit10 is always looking for the best available talent. We might not necessarily have an immediate need or a current job listing, but we still recommend you reach out to us. We know we're only as good as our people. So if you have what it takes to succeed here, we’ll figure out a way to bring you on-board, whether we are currently hiring or not. View our current listings below, typically up-to-date.