Life in the Fast Lane
Exit10 has been Toyota Racing Development’s agency of record since 2015.
TRD is the in-house tuning shop for all Toyota and Lexus vehicles. They are responsible both for improving street cars for more performance and supporting Toyota’s racing interests from around the world. Exit10 supports TRD with a wide range of offerings, from sponsorship decks and videos to web design and boots on the ground at-track activations.
Project
Toyota Driver Development
About Project
Exit10 has been helping TRD develop the motorsports superstars of the future. From social media mentorship and content creation to building driver merchandise stores to helping brand driver health and wellness initiatives, we’ve done whatever it takes to help TRD groom the next generation of racing champions.
Capabilities
- Video Production
- Sponsorship Marketing
- Design
- Strategy
Project
JBL Guess the Song
About Project
JBL, a sponsor of Christopher Bell in the NASCAR Camping World Truck Series, asked us to create a program that would bring additional impressions to the brand. Exit10 developed a series of "Guess The Song" contests where drivers would wear JBL headphones and sing the songs they heard through the headphones out loud. We created three videos per song (the guess portion, the reveal, and outtakes) and used social media to see if race fans could guess the song the driver was singing. The videos generated massive amounts of buzz while also showcasing different JBL products, and was so well received that we continue to create videos using many different drivers from the Toyota racing stable.
Capabilities
Video Production
Social Integration
Public Relations
Project
TRD Marketing Assets
About Project
While TRD is mostly funded by Toyota, they still rely on outside sponsorship funds to accomplish all their goals. Exit10 helps TRD create the tools necessary to tell their story, and put themselves in the best possible position to secure outside sponsorship funding. This includes creating websites, sponsorship decks, videos, and custom marketing programs.
Capabilities
Video Production
- Design
- Activation
- Strategy
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When you’re looking for an agency, category experience is important. We have lots of experience in a variety of categories, but we don’t always assume that makes us a good fit. At the same time, having no category experience can be even more valuable, allowing us to tackle your challenges from a fresh perspective. Either way, we’re happy to discuss your needs and learn if Exit10 would be a good fit.
Exit10 is always looking for the best available talent. We might not necessarily have an immediate need or a current job listing, but we still recommend you reach out to us. We know we're only as good as our people. So if you have what it takes to succeed here, we’ll figure out a way to bring you on-board, whether we are currently hiring or not. View our current listings below, typically up-to-date.
Exit10 is always looking for the best available talent. We might not necessarily have an immediate need or a current job listing, but we still recommend you reach out to us. We know we're only as good as our people. So if you have what it takes to succeed here, we’ll figure out a way to bring you on-board, whether we are currently hiring or not. View our current listings below, typically up-to-date.